From Groundwork to Digital Footprint: The StoneArtz Journey
From Groundwork to Digital Footprint: The StoneArtz Journey
The StoneArtz website showcases the artistry of stamped concrete while building a strong digital presence — helping clients explore designs, view past work, and connect easily for new projects.
Goal
To create a modern, visually appealing website that establishes StoneArtz’s online presence and helps generate business through a digital product catalog.
Challenges
StoneArtz had no prior online platform to showcase its wide range of stone products. The challenge was to design a catalog-driven website that highlighted craftsmanship while remaining easy to navigate. Additionally, the proprietor wanted to share the website with clients before meetings, so they could review products in advance and come prepared for business discussions.
Outcome
The new website gave StoneArtz a professional digital identity, enabling the brand to showcase products effectively and attract new leads online. It also streamlined client interactions, as customers could now explore the catalog before meetings, making discussions more focused and productive.
Client
StoneArtz
Industry
Construction Materials
Service
Website Design & UX Strategy
Team Setup
2 researcher + 1 designer
Time
2 Weeks
1. How I Approached It
1. Pain Points Identified
User Pain Points:
Product information was only shared as a PDF on WhatsApp, making browsing difficult
Users struggled to visualize stone textures and finishes
No structured categories or smooth mobile experience
No direct way to send inquiries from product pages
Business Perspective:
Dependence on a WhatsApp PDF limited visibility and diluted the brand
No professional online presence to showcase craftsmanship
Catalogue updates required sharing new PDFs each time
Low inquiry conversions due to lack of clear CTAs
2. Discovery After User Interviews
Users wanted the full catalogue online instead of downloading PDFs
Simple category-based browsing was a top need
Fast-loading visuals and real-project photos increased trust
Mobile access and quick inquiry options were essential
3. Implementation
Built a dedicated catalogue experience in Wix Studio, eliminating the need for PDFs
Created clear categories and an intuitive navigation structure
Designed immersive galleries with large visuals and clean layouts
Optimized the mobile view with vertically stacked images
Added prominent inquiry buttons to boost conversions
Used a minimal, material-focused visual style to match the brand’s premium feel
2. Design Process
StoneArtz operates in the decorative concrete and stone-finish domain, where customers rely heavily on visuals to understand textures, patterns, and real-project applications. So the website had to feel like a clean, modern showroom rather than a typical product list.
I kept the design minimal with neutral backgrounds and soft shadows so the stone textures stand out. Large image grids, smooth transitions, and subtle animations helped create a premium feel.
Built in Wix Studio, the site is fully mobile-friendly — galleries stack neatly, and inquiry buttons stay easy to access.
Overall, the result is a clear, visual, and user-friendly website that makes it easy for visitors to explore StoneArtz’s finishes and get in touch quickly.
3. Final Impact
Business Impact
Transitioned from a WhatsApp PDF to a professional online catalogue
Stronger digital presence that reflects StoneArtz’s craftsmanship
Higher inquiry conversions through clear CTAs and accessible forms
Easier for the client to update and expand their catalogue anytime
Improved brand credibility, helping attract architects, contractors, and homeowners
User Impact
Users can now explore all products directly on the website without needing any PDFs.
Clear categories and large visuals make it simple to compare textures and patterns
Smooth mobile experience allows quick viewing on the go
Easy access to inquiries reduces effort and increases engagement
A clean, showroom-like interface helps users visualize materials better