/ FileEasy
FileEasy: file your taxes like an expert is guiding you
A concept app that makes first-time tax filing feel effortless. AI catches mistakes, explains every decision and never hides a cost.
AI
TaxTech
Mobile app
Self-initiated
My role
Solo product designer and researcher
Team
6 interviews, 14+ screens, interactive prototype
Timeline
Mobile app
Platform
Self-initiated concept, not shipped
Problem
First-time filers cannot tell which ITR form or tax regime to pick, miss deductions, and have no expert to catch mistakes.
What I did
Ran 6 interviews and surveys, synthesized JTBD and affinity maps, designed 14+ screens in Figma and built an AI-assisted prototype.
Result
A guided flow aimed at the biggest confusion points. It is a concept, so there is no usage data yet.
The problem
First-time filers get stuck at the same points.
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Don't know which ITR form to use
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Confused: Old Regime or New Regime?
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Miss deductions they are eligible for
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No expert around when doubts hit
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Don't trust "free" and fear hidden costs
I want a platform that guides me like an expert would, without hidden costs.
User need
Primary users. Salaried, first-time DIY filers in India, 22 to 40.
Research participants. 6 first-time and early-stage DIY filers, interviewed and surveyed to validate real filing behaviour.
Approach. A solo research-to-prototype process. I ran the interviews, synthesized patterns into JTBD and problem statements, then moved into wireframes and an AI-assisted prototype.
Build filing confidence
Move users from anxious to independent.
Cut CA dependency
Simple returns should not need an expert.
Earn trust
Users trust clear pricing more than a known brand.
My role
Solo product designer and researcher, from research through prototype. AI-assisted and mentor-reviewed.
Discovery and decisions
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Ran 6 user interviews and surveys
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Synthesized findings into JTBD, affinity maps and problem statements
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Defined scope and target user
Design and delivery
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Designed the full flow, 14+ screens, in Figma
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Built an interactive prototype with AI (Claude, Figma Make)
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Owned every research, scope and design decision. AI sped up execution, not judgment
Research
I interviewed and surveyed first-time DIY filers to find where confidence actually breaks down, not just which tool they use.
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Confusion peaks at two moments: picking the right ITR form and choosing a tax regime
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Users know some deductions exist but not all they are eligible for
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They don't want full automation. They want a guide, not a black box
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Upfront cost transparency matters more than brand name
The solution
Five features turn the most confusing filing decisions into simple, guided steps: form selection, regime choice, data entry, deductions and pre-submission checks.
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Smart ITR recommendation
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Recommends the right ITR form after a quick profile check
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Shows all forms side by side, so users understand why
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Removes the top confusion point found in research
Regime comparison
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Old and New Regime side by side, no jargon
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An AI recommendation backed by the user's real numbers
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States the exact saving upfront, for example "₹10,660 more back"
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AI Form 16 import
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Upload Form 16 and AI extracts salary, TDS and employer details
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Fields fill automatically, with no manual entry
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Shows what was filled so users can verify, not just trust
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Guided deductions
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Surfaces only deductions relevant to the user's profile
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Shows the remaining headroom for each deduction limit
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Skips the generic, one-size-fits-all checklist
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Final review check
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Runs automated checks before submission
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Flags mismatches against AIS and Form 26AS
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Gives users the second pair of eyes they said they were missing
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Outcomes
A self-initiated project to test whether AI-guided decisions could replace the missing expert in the room for first-time filers. It is validated through research and not yet shipped.
Top confusion points targeted
Research-backed design addresses the two biggest problems: ITR form selection and regime choice.
A gap users named
Pre-submission AI checks respond to having no one to catch mistakes before filing.
Trust blocker addressed
Upfront pricing transparency targets the strongest trust blocker found in interviews.