AI-assisted UX research
Prompt design
Figma
User research
Wireframing
Prototyping
Design systems
UI plus UX
Usability testing
Selected Work
Real problems. Real outcomes.
Each case study shows my thinking — from research and design decisions to measurable results.
Higher Completion, Improved Confidence, Reduced Errors
Designing a Reliable KYC Photo Capture Experience
Replaced a generic photo upload with guided capture—reducing errors and improving completion.
Neighborhoods, multiple homes
Residential
Warehouses, outdoor, malls
Warehouses, outdoor, malls
Roads, pipes, etc.
Infrastructure
Warehouses, outdoor, malls
Warehouses, outdoor, malls
About Me
24 years in digital.
UX is my natural next chapter.
I started designing websites in 2000 — hand-coding, building UI systems, watching the web grow up in real time. Eighteen years of that work gave me something rare: a designer who genuinely understands developers, speaks the language of business, and has seen user behaviour evolve across two decades.
Since 2018, I've focused fully on UX — combining deep craft with human-centred research and AI-assisted workflows. When you work with me, you get 24 years of experience, working for you from day one.
Open to full-time remote & hybrid roles · Available immediately
I speak developer
18 years building interfaces means my UX decisions are always buildable — no surprises at handoff.
I reduce your risk
I've already made the expensive mistakes. You get 24 years of pattern recognition from day one.
I think in business
Good design solves user problems and business problems simultaneously. I do both.
AI-assisted research
Synthesising user interviews and feedback at scale using AI tools.
Prompt design
Designing AI interaction flows that feel natural and trustworthy.
Rapid prototyping
Using AI to explore more design directions in less time.
Human judgement first
AI is the tool. User empathy and design strategy is always mine.
AI + UX
Design intelligence, amplified by AI.
I use AI as a creative collaborator — not a shortcut. It accelerates my research, sharpens my thinking, and helps me deliver better outcomes faster. Here's how it shows up in my work.
Let's build something great together.
Whether you're a recruiter, a product team, or a business looking for a senior UX partner — I'd love to hear what you're working on.
LinkedIn → linkedin.com/in/yournameEmail → you@email.com